Friday, December 4, 2020

The House that Watched Frankenstein

 

Those reels of the old black & whites
With dated and delicate frights
Were now in demand
All over the land
For TV on Saturday nights.

The monsters were all disinterred.
But why had this horror occurred?
T'was Baby Boom kids
Who flipped for old vids...
But first, from our sponsor, a word.

Donald B. Benson

The drive-in movie helped create the youth film market. Hollywood was throwing everything at the screen: 3-D, Cinerama...any gimmick they could think of. Desperately looking for ways to counter the convenience and novelty of television.

No comments: